Management Team

Alchemist Management Executive Team:


Three-time Grammy Award-winner MC Hammer serves as the CEO of Alchemist Management. Through his leadership of the firm, Hammer will create opportunities for Alchemist Management clients in entertainment, sports and other business arenas. Hammer is one of the most prolific recording artists of all time. He has been recognized with numerous industry awards, has managed a record label and has produced a cable television show, “Hammertime” on A&E. In addition to his international music and entertainment success, Hammer has extensive experience working in sports management. In the early 1990’s, Hammer managed one of the all-time greatest fighters, Evander Holyfield, to the world heavyweight boxing championship.Hammer has represented a number of other top professional athletes during their careers. Recently, Hammer became one of the most influential figures on the social media platform Twitter with over 2.7 million followers. He has been a featured speaker covering social media and business at top colleges and universities such as the business schools at Stanford University and at Harvard University. Hammer is a native of Oakland, California. He and hiswife Stephanie have been married for 24 years and they have six children.




LEX MCMAHON – President

Lex McMahon is the President of Alchemist Management. McMahon is known for creating meaningful opportunities which raise an athlete’s overall brand profile, both within the world of MMA, as well as in mainstream consumer entertainment. McMahon has established himself as one of the foremost experts in the MMA industry, having managed some of the sports most elite fighters and brokered many complex and lucrative sponsorship deals. As President of Alchemist, McMahon oversees day-to-day operations and is deeply involved with talent relations. He also works closely with fighters on initiatives designed to grow their careers and increase their public profile.

McMahon served his country on the battlegrounds of Mogadishu, Somalia while in the U.S. Marines in the early 1990’s. More recently, McMahon combined the leadership skills he learned in the Marines with his passion for MMA and co-founded Train the Troops MMA – an organization whose purpose is to facilitate the integration of MMA fighting techniques into the training curriculum of active military units. He has organized a number of training sessions bringing the top fighters in MMA to military bases for one-on-one instruction with American troops.

McMahon holds a B.A. in English from University of California at Santa Barbara, a J.D. from California Western School of Law and an MBA from Pepperdine University’s Graziadio School of Business and Management Executive MBA program. Find Lex on Twitter.



REED KUHN – Strategic Advisor

Reed Kuhn is a Strategic Advisor for Alchemist Management.  In this role, he performs analytics on each Alchemist fighter’s performance, including technical data such as individual strike accuracy, timing, target and frequency, takedown and ground game, anthropometric advantages, and overall MMA fight trends and strategy.  In addition to processing raw data on each Alchemist fighter, he performs historical background analyses on each Alchemist opponent.  Relaying this data to fighters and trainers helps refine each individual’s strategy and fight preparation during training camps, and reveals insights into opportunistic drivers of MMA competition.

Based in Washington, D.C., Kuhn provides a competitive advantage in the development of each athlete’s training regimen.  These observations provide invaluable strategic resources for Alchemist fighters, allowing them to evaluate opponent fight styles and performance metrics.  His work enables Alchemist fighters to predict as much as possible what opponents may do next in an upcoming bout, while clearly identifying the strengths and weaknesses of each fighter.

An experienced strategy management consultant, Kuhn’s professional background includes providing strategic counsel to leading global companies across a variety of industries, including aerospace, defense, energy, utilities, and consumer goods. As a former scientific consultant for the U.S. Department of Defense, he analyzed the limits of human performance, working towards the potential development of “metabolically dominant” warriors.

Kuhn's foray into MMA statistical analysis began through a research fellowship with FightMetric, the official statistics provider to the UFC. Since then, his unique analytical research has been published by a variety of leading MMA websites and magazines. Samples of his work can be seen on his blog,, and in his upcoming book "Fightnomics." To see the latest stats for UFC events, follow him on Twitter.



Joseph M. Wooster – Talent Relations

A lifelong athlete, Joe Wooster began his journey in the sport of MMA in 2006 after realizing his calling would come off of the field as opposed to on it.

Wooster created Poster Boy Fighters, a management company which now boasts a roster of over 50 highly successful professional mixed martial artists, including four of whom are competing in the UFC. Poster Boy Fighters is currently the leading management group operating in the Midwest.

In 2010 Wooster was hired by Joe Kelly as the official matchmaker for Titan Fighting Championships. A loyal person by nature, Wooster stayed with Titan through a short lived merger with Resurrection Fighting Alliance (RFA). During the course of his tenure under Kelly, Wooster created his own promotion, Kansas City Fighting Alliance. KCFA is a regional promotion that focuses on building a fighter from the amateur ranks and when they begin competing as professionals. KCFA has sold out all 12 events they have held.

Wooster along with a few partners purchased Glory MMA & Fitness in October of 2013. Through their combined efforts they have increased the membership by 300% in just 12 months. With over 300 members, Glory MMA & Fitness is the biggest and most innovative gym throughout the Midwest.

In 2014 Kelly sold Titan FC to former Alchemist Management Chairman Jeff Aronson. Wooster serves as the promotions matchmaker and current Head of Talent Relations. With his experience and extensive list of contacts, he has helped Titan FC grow from a regional promotion that hosted its events in the Kansas City area to a national promotion that is televised on the CBS Sports Network.